Grey is now global... our clients stretch far and wide from China to Seoul, Australia to USA, Mexico and Milan. From feature films to catwalk our campaigns are launching the New Generation Grey.
Our Work
The Grey Collective are Exceptional Special Bookings...
from Gold medal Olympians to best selling authors, fashion activists, artists and musicians, superhuman calisthenic, supermodels, yoga bunnies and professional dancers...
The Collective are the elite generation Grey.
The Collective
Whether we’re spending weeks crafting the concept and execution of a big brand commercial or defining the perfect package of striking, diverse and dynamic models for a TV, print, fashion show or a magazine feature, there are 3 principles that guide everything we do...
Our Mission
We’re not ashamed to say we like oohs & ahhs. Jaw-dropping faces, arresting personalities, faces that tell a story - lived a life. Ambitious brands want to reach more people, more of the time. We aim to offer you models who are so unmissable that they help your brand enter the minds of millions of people.
We love diversity. Diversity is colour, personality & reality. True representation generates possibilities. From us, from you, from your consumers. Diversity gets talked about, played with, and enjoyed. Diversity flows easily and irresistibly into every channel, and integrates into other activity.
Modernity is a term of art referring to the modern era, as well as socio-cultural norms, attitudes and practices. We represent those who created and shaped our current modernity in fashion, ideology and attitude. Our representation harnesses wisdom, experience, attitude and of course fabulous fashionistas.
We’re not ashamed to say we like oohs & ahhs. Jaw-dropping faces, arresting personalities, faces that tell a story - lived a life. Ambitious brands want to reach more people, more of the time. We aim to offer you models who are so unmissable that they help your brand enter the minds of millions of people.
The international consumer market is changing rapidly. Successful businesses must adapt and refocus their marketing and branding to appeal to both a sophisticated media-savvy youth market and to a powerful older 50+ demographic
Power and influence has shifted to the consumer. Now brands, marketing advisors and creative agencies must adhere to their demands to be more inclusive, represent diversity; creating forward-thinking and fresh campaigns that outshine their competitors.
Who Are We?
The Collective
Rebecca Valentine
THE BOSS
Founder and Managing Director of Grey Model Agency ltd
Consults on unconscious bias, positive discrimination, aspirational inclusion, fail-safe marketing, conceptual 'risk' approach, shock of the new.
negotiation
creativity
foresight
artist management
entrepreneurial
intellectual property
conceptual 'risk'
consumer influence
unconscious bias
next generation wisdom
Business is an art form like any other.
Grey Model Agency is an art project borne out of lateral thinking to fill a gap in the market. Drawing on 20 years of experience working with Artists across disciplines - within the media and advertising, the music industry, PR, the fine art industry and publishing - my ability to understand and forecast social and market trends has won international acknowledgement and changed the course of brand identity in a matter of months.
This same approach has been applied over many years as an agent, producer, writer and events manager. My programs for the Oil & Gas industry attracted and equipped key decision-makers (Rebecca Mark - CEO Enron, Peter Greiner - Secretary of Energy, Brazil), coached artists from obscurity to winning awards in under 18 months, curated exhibitions (Dr. Martens), campaigns (Trevor Beattie - One Previous Owner) and events (CRUK Sound & Vision fundraiser) regarded as groundbreaking both financially and culturally.
This can be applied to your business, brand, project or campaign too.
Be dynamic. Be bold. Be the game-changer.
Drop us a line or call us for a chat